Case Study: Campaign Politics



Situation

During a recent statewide political campaign, our client's opponent began showing unexpected strength by tapping into the growing discontent of the Tea Party movement. He made calculated and inflammatory attacks against our client on a routine basis and became an unpredictable force to be reckoned with as the primary season approached.

Strategy

Marathon Strategies devised a plan to perform an in-depth vulnerability assessment of the opposing candidate. Armed with detailed intelligence regarding weaknesses in the opponent's public and personal record, we initiated an effort to educate reporters and voters on his questionable business dealings and characteristics.

Outcome

Marathon's efforts resulted in a steady stream of newspaper reports detailing the opponent's past business and personal improprieties. The exposure of the opponent's questionable dealings had the intended effect, and the public came to view him as unfit for elected office. Our client went on to win the election handily.

hr down

Case Study: Financial Services



Situation

After becoming mired in a government-mandated process to investigate potential wrongdoing related to the financial crisis, a financial services company hired Marathon Strategies to help manage its reputational risk. Almost immediately, the company was asked to appear before a Congressional committee hearing to give testimony and answer questions.

Strategy

Marathon helped prepare the senior executive who would appear before the Congressional panel by briefing the company on the lines of questioning he should expect from individual lawmakers, the best strategies for responding to anticipated questions, and generally how to navigate a hearing that would certainly be covered by the national press corp.

Outcome

The financial services company's senior executive successfully administered his testimony before the Congressional panel, following Marathon's guidance and protecting the company's reputation. The resulting media coverage, significant as expected, included no negative and several positive portrayals of the client's performance and the company's position.

hr up down

Case Study: Billion Dollar Retail



Situation

A Fortune 500 company hired Marathon Strategies to help it win a potential proxy contest against a prominent activist investor threatening to disrupt its business. The company asked Marathon to devise and execute a public relations campaign capable of influencing investor opinions and dissuading the investor from picking a fight.

Strategy

Marathon compiled a slew of public documents related to the investor's history of reckless business dealings. Armed with multiple examples of the investor's previous business failures, we were able to create a narrative our client could use to convince shareholders that any further power granted to the investor would be harmful to the well-being of the company.

Outcome

Using Marathon's intelligence and analysis, the Fortune 500 company was able to educate its shareholders about the activist investor's negative business history and his potentially negative impact on the future of the company. Facing an informed and skeptical audience, the investor abandoned his effort to lodge a proxy contest against our client.

hr up down

Case Study: Philanthropy



Situation

In the midst of a lengthy and potentially contentious legal proceeding that threatened to harm his reputation, career, and major philanthropic efforts, a high-profile person of wealth hired Marathon Strategies to help protect his public image and minimize the fallout of any negative portrayals that might arise as details from the case emerged.

Strategy

Marathon Strategies initiated an effort to improve the way our client was being perceived in online channels. We used search engine optimization techniques, editorial initiatives, social media campaigns, online community participation tactics, and a variety of other online brand protection techniques to influence the tenor of high-traffic stories.

Outcome

By pushing a steady stream of positive content via multiple new media platforms, Marathon helped the client get his message out to a wide audience while flooding out negative news items in the press. His top thirty search engine results were nearly devoid of negative references, and repercussions from the legal entanglement had been minimized.

hr up