Eric Schroeck, Senior Vice President, Public Affairs & Content
We help organizations anticipate, influence and respond to the public policy landscape. Whether the goal is to protect existing legislation or advance organizational interests on new policy issues, Marathon helps clients navigate complex legislative challenges at the municipal, state and federal levels.
We bridge the gap between our clients’ goals and the media to generate high-impact earned media placements.
We combine rigorous field and desk research with data analysis to deliver comprehensive assessments on areas critical to our clients’ business and communications objectives. Recognizing the effectiveness of data-driven advocacy, our team of economists and statisticians also produce economic reports and quantitative analyses.
We create incisive, cutting-edge creative and develop targeted paid media plans to ensure our clients’ messages reach and engage key audiences. From television ads and web videos to direct mail pieces, our advertising work is always visually striking, innovative and effective.
We help our clients hone their message for any audience and channel, generating opinion pieces, speeches, corporate videos, blog posts, talking points, digital content, advertising, campaign literature, infographics, brochures and other collateral required to execute our tightly coordinated communications strategies.
The way a company responds to a crisis can make or break its reputation. We help companies and individuals anticipate, prepare for and manage crises as well as rebuild their reputations.